When we celebrate Kwanzaa, we honor seven powerful principles that guide us toward unity, purpose, and collective progress. One of the most impactful of these principles is Ujamaa, which means cooperative economics. But what does that really mean, and why is it so important—especially today?

At its core, Ujamaa is about building and supporting businesses that serve and uplift the Black community. It’s a call to action for us to buy Black, invest in one another, and circulate our dollars within our own neighborhoods. Instead of relying solely on outside systems, Ujamaa encourages us to create our own—ones that reflect our values, meet our needs, and empower our people.

Practicing Ujamaa doesn’t require grand gestures. It can start with simple, everyday choices—like shopping at a local Black-owned bookstore, hiring a Black contractor, or recommending a friend’s catering business for an event. These choices may seem small, but together they create a powerful economic ripple effect.

Ujamaa is also about collaboration over competition. It’s about coming together to share resources, mentor each other, and build sustainable networks where everyone can thrive. Whether you’re a business owner, a creative, or a conscious consumer, you have a role to play in this ecosystem.

In today’s world, where economic inequality still deeply affects Black communities, Ujamaa is not just relevant—it’s essential. It reminds us that economic empowerment is a vital part of liberation. When we support each other’s businesses, we’re not just making purchases—we’re making progress.

So this Kwanzaa, let’s reflect on how we can live out Ujamaa all year long. Let’s commit to building together, buying with intention, and creating a future where prosperity is shared and success is collective.

Because when one of us wins, we all move forward.